When you interview a Palm Beach County listing agent, ask how they arrived at the price (and which sales they left out), exactly what the marketing plan includes in the first two weeks, who you will deal with day to day, what the listing agreement lets you change or cancel, and what happens if showings come but offers do not. A good answer is specific to your street, your home and your timeline. A red flag is a high price with no reasoning behind it, a generic marketing list, or an agreement you cannot get out of.
I have sat on both sides of the kitchen table since 1989, and I tell sellers the same thing every time: the interview is not about who is the friendliest. It is about who can explain their thinking. Below are the questions I would ask if I were hiring someone to sell my own home in Palm Beach Gardens, Jupiter or anywhere else in the county, along with what I would want to hear back.
How did you arrive at this price, and which sales did you leave out?
This is the most important question in the interview. Any agent can print a list of nearby sales. What you want to hear is the reasoning: which sales are truly comparable, which ones were thrown out, and why.
- What a good answer sounds like: "I used these three closed sales because they match your lot, your age of roof and your condition. I set aside the one on the next street because it sold with a new pool and impact windows, and yours has neither. Here is the active competition you will be up against the day you list."
- Also listen for: how they treat waterfront, golf or preserve views, club membership requirements, and condo or HOA fees, since all of those move value in Palm Beach County.
- Red flag: a number well above every other agent's with no closed sales to support it. Some agents quote high to win the listing and plan to ask for a price cut later. That costs you weeks on the market, and buyers notice.
If you want to see how I read a local market before pricing, my page on reading the Palm Beach Gardens market before you list walks through months of supply, days on market and list-to-sale ratio.
What exactly will you do in the first two weeks?
The first two weeks on the market are when your home gets the most attention. Ask for the plan in writing, with dates.
- What a good answer sounds like: a calendar. Photography and video dates, when the listing goes live, which agent networks and email lists hear about it, when the first open house is, and what the online description will say about your specific features (dock, lot, renovations, community).
- Ask: "Who writes the description and who takes the photos?" and "How do you reach out-of-state buyers?" In our area a meaningful share of higher-end buyers are relocating, so the marketing has to reach them before they ever fly in.
- Red flag: "We put it on the MLS and every website." That is the minimum, not a plan.
For what a full plan should cover, see what a listing marketing plan should include in Palm Beach Gardens.
Who will I actually work with, and how will you keep me updated?
Many sellers interview one person and then hear from someone else for the next three months. That can work fine, but you should know it up front.
- Ask: "Who answers my call on a Saturday? Who schedules showings? Who handles the paperwork after we go under contract? Who negotiates the inspection?"
- What a good answer sounds like: names and roles, plus a set rhythm for updates (for instance, a weekly showing and feedback summary) and how fast you can expect a reply.
- Red flag: vague answers like "the team handles it," or an agent who cannot tell you how showing feedback reaches you.
What does the listing agreement say, and what can I change?
Read the agreement before you sign, and ask the agent to walk you through it line by line.
- Length and cancellation: Ask how long the term is and what happens if you are unhappy. A confident agent will usually explain how you can end the relationship if they do not deliver what they promised.
- Commission: Commissions are not set by law and are negotiable. Ask what is included for the fee and what is not.
- Buyer agent compensation: Since August 2024, offers of compensation to buyer agents can no longer appear in the MLS. Sellers can still choose to offer it, or consider it as part of an offer. Ask the agent how they recommend handling it for your price range and how it affects the buyers you will attract.
- Red flag: pressure to sign a long agreement the same day, or reluctance to explain a clause.
To see every line item a seller pays, read what it costs to sell a home in Palm Beach County.
What will you need from me before we list?
A prepared agent asks for documents early so nothing surprises a buyer later.
- Disclosures: Florida sellers of residential property must give buyers a flood disclosure at or before signing the contract. Since October 1, 2025, it covers any flooding that damaged the property during your ownership, plus flood insurance claims and any assistance you received for flood damage. A good agent brings this up in the first meeting.
- Records: roof permit and age, wind mitigation report, insurance declarations, HOA or condo documents, survey, and for waterfront homes, seawall and dock permits.
- Condos: where the building stands on its milestone inspection and structural integrity reserve study, because buyers and lenders will ask.
- Red flag: "We will deal with that when a buyer asks." By then it can cost you a deal.
What happens if we get showings but no offers?
I ask sellers to agree on this before we list, not after. It keeps the conversation calm and factual.
- What a good answer sounds like: "If we have steady showings and no offers after a set number of days, the feedback usually points to price or condition. We will review the showing feedback and the new competition together and decide on a specific change by a specific date."
- Ask: "How do you handle multiple offers?" and "What do you look at besides price?" (financing type, deposit, inspection period, appraisal terms, closing date).
- Red flag: an agent who has no answer, or whose only answer is "lower the price" with no data behind it.
How should you run the interview itself?
- Interview two or three agents, and give each the same information about your home and timeline so the answers are comparable.
- Ask each agent for their recent closed listings in your area and price range, with addresses, so you can check them.
- Confirm the license is active before you sign. My page on how to verify a Florida agent's license and track record shows how.
- Take notes on who explained things clearly and who simply agreed with you. The agent who tells you something you did not want to hear, and shows you why, is often the one who will protect your price in negotiation.
If you are still deciding which agents to interview in the first place, start with how to compare real estate agents in Palm Beach County.
If you would like to put me through these same questions, I am glad to sit down with you. You can book a seller consultation or call me at 561-352-3056.
Published: October 12, 2026 | Updated: October 16, 2026
About Lisa Treu
Lisa Treu is the Founder and CEO of Treu Group Real Estate and has helped buyers and sellers in Palm Beach County since 1989. She works first in Palm Beach Gardens and across Palm Beach County, Martin County and Northern Broward, with a focus on luxury homes, waterfront properties and new construction. Lisa hosts Treu Real Estate 911 on WJNO and is a featured host on American Dream TV.
Lisa Treu, Founder and CEO | Treu Group Real Estate | Florida Real Estate License SL484511 | 2000 PGA Blvd #4440, Palm Beach Gardens, FL 33408 | 561-352-3056